Create like a Human

What if your content could work as hard as you do… without you creating more?

Create Like a Human is the podcast for established, heart-led founders who are ready for their next level of growth, with content that actually lasts beyond a week.

I’m your host, Isabel Chen, content strategist and founder of Fairyfox Digital.

Discover your WHY

The story behind how I went from failed vet nurse to content marketing! Whether you're fresh in business or an established pro this episode will help you reflect on your deeper “why” for a brand that's uniquely you.

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Take my free quiz to discover the hidden gap stealing 12h/week in your business growth

Already have a thriving business offline but your online presence doesn't match that? I break down 3 mistakes STEM experts make online...and what to do instead.

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I catch up with Danah Matthews, former principal dancer at the iconic Moulin Rouge in Paris and founder of You Showgirl, about how showgirl movement and performance can unlock innate confidence for anyone, not just on stage but in everyday life and business.

Connect with Danah Matthews

Follow Danah on https://www.instagram.com/danahjanematthews/

Australian-born and Paris-polished, Danah Matthews is a dancer, actor, and choreographer whose career embodies the art of performance with the elegance of a showgirl.

From the glittering stage of the Moulin Rouge in Paris, where she reigned as a Principal Dancer & soloist, then contemporary dance companies in Australia, to television studios in Italy and film sets across the U.S. and Europe, Danah’s work radiates glamour, precision, and emotional storytelling through movement. Her artistry lives at the intersection of classical technique and cinematic expression – a choreography of strength, sensuality, and grace.

 

Unlock your powerful inner showgirl with Danah with in person and online Showgirl dance classes on You Showgirl:

https://www.instagram.com/youshowgirl/

https://youshowgirl.com

Access all mini lessons/riffs within the Strategy Compass (available til end Feb 2026): https://fairyfoxdigital.com/content-strategy-bundle/

Tired of warm leads ghosting after a great convo? I break down why the words you're using in your marketing might be attracting leads who ghost you, stall or don’t move forward...and how to shift your language to call in empowered, ready-to-invest buyers.

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Access my free AI content assistant to help you attract better fit clients 👉 https://fairyfoxdigital.com/transformation-bot/

In 2026, content marketing isn’t about chasing the next new platform... it’s about playing smart with the ones you're already on. In this episode, I break down 4 big marketing shifts I’m willing to bet money on for the new year, based on what’s already unfolding right now.

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Are you an established founder who finds that your repurposed content isn’t getting as much engagement or reach on social media, even though the original podcast/Youtube video is your best performer?

 

In today’s episode, I reveal the number 1 reason why most repurposed talking Reels fail, and share my unique process for transforming long-form content into multiple high-performing pieces. Discover why you need to pair AI repurposing with a human touch to boost your content's performance.

Repurpose your content more effectively with 1:1 coaching 👉https://fairyfoxdigital.com/content-repurposing-reset

 

Watch on Youtube: https://youtu.be/ydZ75d7rCX4

Create a more inclusive business with an Accessibility Statement: https://www.disinfluencer.co/microlearning/p/accessibilty-statement

What if your content was locking out a certain segment of people?

I sit down with Simone Eyles from Disinfluencer, a social enterprise changing the way brands approach inclusion, representation, and accessibility.

One in five Australians live with disability, and yet mainstream marketing neglects to include that. We chat how on how we connected over the lack of realistic disability representation in stock photos, to the simple (but powerful) changes business owners can make today to create an inclusive business. Accessibility isn’t just a “nice to have” buzzword... it’s a serious business advantage.

Connect with Simone Eyles

Simone is the founder of Disinfluencer, a social enterprise taking disability mainstream through images, talent, and education. She works at the intersection of inclusion and marketing, helping brands show up better and more authentically. Straight-talking, creative, and impact-driven, Simone is building practical pathways between disability and the commercial world.

Instagram: https://www.instagram.com/disinfluencer.co/

LinkedIn: https://www.linkedin.com/in/simoneeyles/

Mentioned in this podcast:

Web Content Accessibility Guidelines (WCAG) 

References:

Australian Bureau of Statistics

Australian Disability Network 

Australian Federation of Disability Organisations