Create like a Human

If your content feels “off”... even after using AI, templates, or outsourcing, the issue isn’t what you’re using... it’s deeper.

It’s because you’re not clear on your brand voice, speech mannerisms or quirks. Or what I call your vocal identity.

Sounding generic is the fastest way to get ignored... especially if you’re trying to attract premium clients who are making decisions based on trust, not just information.

I break down how your content strategy needs to evolve beyond “just being helpful”... and into something that actually makes you recognisable, memorable, and the only option in your niche.

Doing all the “right” things in your established business, like sharing consistent content that your audience interacts with, putting prices up, upskilling in sales calls... but still occasionally attracting leads that aren’t quite the right fit? The real issue might be bigger.

Connect with Courtney

Courtney is the founder and designer behind Northbound Studio. She creates distinctive brands and websites for established service-based businesses who have outgrown their current brand and are ready for a presence that reflects the level they operate at. Her approach is both strategic and feeling-led, uncovering the deeper personality behind a business and translating it into a brand that builds emotional connection, attracts aligned, all-in clients, and positions them as the obvious choice in their space.

Instagram: https://www.instagram.com/northboundstudio_/

You're a podcaster who repurposes your content...so why does your content still get minimal engagement on social media? I sit down with content strategist and writer Jaci Schreckengost to talk about the mistakes established founders make when repurposing content, even when they think they've got it figured out.

We cover why copy-paste repurposing is costing you visibility, how to know what content formats are actually working for your specific audience, and why saying the same thing again is good strategy, not repetition.

Plus, Jaci shares the story behind her highest performing piece of content in 2025, and it was not what either of us expected.

Connect with Jaci

Jaci Schreckengost is a writer and marketer, based in Melbourne, Florida. She loves working with women-owned businesses to create human-first content and copy that make people give a damn about your brand. She also helps run the Cosmic Content Club, a virtual content community focused on authenticity and consistency.

Instagram: https://www.instagram.com/schreckengostcreative/

Website: https://www.jacischreckengost.com

If you're already creating long-form content like a podcast, YouTube channel, or blog, and wondering how to make it work harder to attract more ideal clients, this episode is for you.

This is part one of a three-part series on the repurposing systems I use to help clients turn one idea into at least seven strategic content pieces that attract high-paying buyers.

I break down what content repurposing is, the difference between using THOSE video repurposing tools v.s. strategic repurposing, and the 4 mistakes to avoid when it comes to repurposing content.

Learn the tricks professional graphic designers use in Canva - FREE Design Tools to 100K Masterclass: https://fairyfoxdigital.krtra.com/t/M2B84LaiXPdT

Most established business owners using AI for their content are making the same two mistakes...but the worst part is that they don’t realise it’s ruining their brand reputation.

I break down what it actually means to use AI “well” for your marketing, with a case study from one of my own clients and what changed for her once we started creating strategic content with the help of AI.

This is part two of a three-part series on the repurposing systems I use to help clients turn one idea into at least seven strategic content pieces that attract high-paying buyers.